Digital Transformation for
Primacare Living Solutions
CLIENT
Primacare Living Solutions
Full Digital Transformation & Ongoing Social Media Management
Long-Term Care & Residential Care Homes
SERVICES
Website Design & Development · Video & Photo Production · Social Media Management · Paid Advertising · Recruitment Marketing
Campaign Results at a Glance
Growth in monthly reach
%
Increase in monthly engagements
increase in impression
Total social engagements via Facebook & Instagram
Primacare Living Solutions operates three long-term care homes — Burton Manor, Henley House, and Henley Place — along with a growing management division.
The organization needed a complete digital transformation to bring all divisions under one unified platform, improve communication with families, support recruitment efforts, and establish a stronger and more consistent online presence.
The project required coordination across website development, content production, and ongoing social media management to create a cohesive digital system for both internal and external audiences.
Objectives:
- Build a unified website for Residential Care Homes and the Management Division
- Develop a professional content library to support recruitment and communication
- Strengthen community trust through consistent digital storytelling
- Implement ongoing social media management to improve engagement and reach
Primacare Living Solutions operates three long-term care homes — Burton Manor, Henley House, and Henley Place — along with a growing management division.
The organization needed a complete digital transformation to bring all divisions under one unified platform, improve communication with families, support recruitment efforts, and establish a stronger and more consistent online presence.
The project required coordination across website development, content production, and ongoing social media management to create a cohesive digital system for both internal and external audiences.
Objectives:
- Build a unified website for Residential Care Homes and the Management Division
- Develop a professional content library to support recruitment and communication
- Strengthen community trust through consistent digital storytelling
- Implement ongoing social media management to improve engagement and reach
Our Strategy
We delivered a multi-layered digital strategy combining website development, content production, and long-term social media management.
1. Website Design & Development
We designed and developed a custom WordPress website (PrimacareLiving.com) to unify all residential homes and the management division under one platform. The site was structured to improve clarity, accessibility, and communication for families, staff, and prospective recruits.
2. Photo & Video Production
A full content production process was completed across four locations, including photography and seven professional videos. This included drone footage, facility overviews, staff features, and resident-focused storytelling to support recruitment and engagement efforts.
3. Social Media Strategy & Management
Over a 14-month period, we managed both organic and paid campaigns across Facebook and Instagram. Content focused on community life, staff recognition, and daily operations, supported by data-driven optimization to improve reach and engagement.
Strategic Impact
Improved Cost Efficiency in Paid Media
Campaigns achieved an average cost of approximately $0.01 per engagement, outperforming typical benchmarks in the healthcare marketing sector.
Unified Digital Platform
A single website now brings together all residential homes and the management division, improving communication and creating a more consistent brand experience.
Complete Content Library
A full suite of photography and seven professional videos now supports recruitment, family communication, and ongoing marketing efforts.
Sustained Community Engagement
Over 14 months, social campaigns generated 1.7M+ total engagements, supporting ongoing visibility and connection with families and community members.
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