[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23″ _module_preset=”default” custom_padding=”150px|||||” custom_padding_tablet=”115px||0px||false|false” custom_padding_phone=”65px||16px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”1290px” custom_margin=”0px|auto|15px|auto|false|false” custom_margin_tablet=”0px|auto|2px|auto|false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_font=”Titillium Web|700|||||||” header_text_align=”left” header_text_color=”#000000″ header_font_size=”60px” header_line_height=”1.1em” max_width=”100%” module_alignment=”center” custom_margin=”0px||2px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”200ms” animation_intensity_slide=”3%” animation_speed_curve=”ease” header_font_size_tablet=”50px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”off|desktop” text_font_size_tablet=”18px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”20px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{%22gcid-54ebf3e6-67de-4c20-8a8d-721a91e2a8f1%22:%91%22header_3_text_color%22%93}”]<\/p>\n Website Design & Development \u00b7 Video & Photo Production \u00b7 Social Media Management \u00b7 Paid Advertising \u00b7 Recruitment Marketing<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ 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percent_sign=”off” _builder_version=”4.27.6″ _module_preset=”default” title_font=”Titillium Web|600|||||||” title_text_color=”#FFFFFF” title_font_size=”17px” title_line_height=”1.1em” number_font=”Titillium Web|700|||||||” number_text_color=”gcid-54ebf3e6-67de-4c20-8a8d-721a91e2a8f1″ number_font_size=”50px” number_line_height=”100px” custom_margin=”-15px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” number_font_size_tablet=”50px” number_font_size_phone=”40px” number_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-54ebf3e6-67de-4c20-8a8d-721a91e2a8f1%22:%91%22number_text_color%22%93}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|off” _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” 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Primacare Living Solutions operates three long-term care homes \u2014 Burton Manor, Henley House, and Henley Place \u2014 along with a growing management division.<\/p>\n The organization needed a complete digital transformation to bring all divisions under one unified platform, improve communication with families, support recruitment efforts, and establish a stronger and more consistent online presence.<\/p>\n The project required coordination across website development, content production, and ongoing social media management to create a cohesive digital system for both internal and external audiences.<\/p>\n Objectives:<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|on” _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/socialknowhow.com\/wp-content\/uploads\/2026\/04\/FEB-17-PRIMACARE-FAMILY-DAY.mp4″ _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web|700|||||||” text_text_color=”gcid-67c2cbb9-1d15-4d6c-9983-6f9c333e51fc” text_font_size=”40px” text_line_height=”1em” custom_margin=”||13px|||” text_font_size_tablet=”35px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-67c2cbb9-1d15-4d6c-9983-6f9c333e51fc%22:%91%22text_text_color%22%93}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.3em” custom_margin=”||1px|||” global_colors_info=”{}”]<\/p>\n Primacare Living Solutions operates three long-term care homes \u2014 Burton Manor, Henley House, and Henley Place \u2014 along with a growing management division.<\/p>\n The organization needed a complete digital transformation to bring all divisions under one unified platform, improve communication with families, support recruitment efforts, and establish a stronger and more consistent online presence.<\/p>\n The project required coordination across website development, content production, and ongoing social media management to create a cohesive digital system for both internal and external audiences.<\/p>\n Objectives:<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23″ _module_preset=”default” custom_padding=”10px||38px|||” custom_padding_tablet=”0px||20px||false|false” custom_padding_phone=”10px||22px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/socialknowhow.com\/wp-content\/uploads\/2026\/04\/primacare-1.avif” background_position=”bottom_center” background_vertical_offset=”47%” width=”90%” max_width=”1290px” custom_padding=”170px||170px||true|false” custom_padding_tablet=”144px||144px||true|false” custom_padding_phone=”94px||94px||true|false” border_radii=”on|30px|30px|30px|30px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.23″ _module_preset=”default” custom_padding=”65px||72px||false|false” custom_padding_tablet=”17px||13px||false|false” custom_padding_phone=”0px||16px||false|false” bottom_divider_height=”62px” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” max_width=”1280px” custom_padding_tablet=”27px||||false|false” custom_padding_phone=”29px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web|700|||||||” text_text_color=”gcid-67c2cbb9-1d15-4d6c-9983-6f9c333e51fc” text_font_size=”40px” text_line_height=”1em” custom_margin=”||23px|||” text_font_size_tablet=”35px” text_font_size_phone=”30px” text_font_size_last_edited=”on|desktop” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{%22gcid-67c2cbb9-1d15-4d6c-9983-6f9c333e51fc%22:%91%22text_text_color%22%93}”]<\/p>\n Our Strategy<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.3em” custom_margin=”||1px|||” text_orientation_phone=”center” text_orientation_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n We delivered a multi-layered digital strategy combining website development, content production, and long-term social media management.<\/p>\n 1. Website Design & Development<\/strong> 2. Photo & Video Production<\/strong> 3. Social Media Strategy & Management<\/strong> [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/socialknowhow.com\/wp-content\/uploads\/2026\/04\/11-quality-care.mp4″ image_src=”https:\/\/socialknowhow.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-23-at-4.55.29-PM.png” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”0px||74px||false|false” custom_padding_tablet=”13px||72px||false|false” custom_padding_phone=”||44px||false|false” bottom_divider_height=”54px” bottom_divider_height_tablet=”54px” bottom_divider_height_phone=”40px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” 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text_orientation_last_edited=”on|phone” global_colors_info=”{%22gcid-67c2cbb9-1d15-4d6c-9983-6f9c333e51fc%22:%91%22text_text_color%22%93}”]<\/p>\n Strategic Impact<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” width=”75%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”1280px” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||4px|||” custom_padding_tablet=”0px||29px||false|false” custom_padding_phone=”0px||9px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f4f4f4″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.5em” text_orientation=”center” custom_margin=”||1px|||” text_orientation_phone=”center” text_orientation_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Improved Cost Efficiency in Paid Media<\/strong><\/p>\n Campaigns achieved an average cost of approximately $0.01 per engagement, outperforming typical benchmarks in the healthcare marketing sector.<\/p>\n \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f7f7f7″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.5em” text_orientation=”center” custom_margin=”||1px|||” text_orientation_phone=”center” text_orientation_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Unified Digital Platform<\/b><\/b><\/p>\n A single website now brings together all residential homes and the management division, improving communication and creating a more consistent brand experience.<\/p>\n \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” width=”75%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” max_width=”1280px” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||4px|||” custom_padding_tablet=”0px||20px||false|false” custom_padding_phone=”0px||9px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f4f4f4″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.5em” text_orientation=”center” custom_margin=”||1px|||” text_orientation_phone=”center” text_orientation_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Complete Content Library<\/b><\/b><\/p>\n A full suite of photography and seven professional videos now supports recruitment, family communication, and ongoing marketing efforts.<\/p>\n \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f7f7f7″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Titillium Web||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.5em” text_orientation=”center” custom_margin=”||1px|||” text_orientation_phone=”center” text_orientation_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Sustained Community Engagement<\/b><\/b><\/p>\n Over 14 months, social campaigns generated 1.7M+ total engagements, supporting ongoing visibility and connection with families and community members.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#f7f7f7″ background_enable_image=”off” overflow-x=”hidden” overflow-y=”hidden” 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_module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\nCLIENT<\/b><\/b><\/h3>\n
<\/b><\/b>Full Digital Transformation & Ongoing Social Media Management
Long-Term Care & Residential Care Homes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\nSERVICES<\/b><\/b><\/h3>\n
Campaign Results at a Glance<\/h1>\n
\n
\n
We designed and developed a custom WordPress website (PrimacareLiving.com) to unify all residential homes and the management division under one platform. The site was structured to improve clarity, accessibility, and communication for families, staff, and prospective recruits.<\/p>\n
A full content production process was completed across four locations, including photography and seven professional videos. This included drone footage, facility overviews, staff features, and resident-focused storytelling to support recruitment and engagement efforts.<\/p>\n
Over a 14-month period, we managed both organic and paid campaigns across Facebook and Instagram. Content focused on community life, staff recognition, and daily operations, supported by data-driven optimization to improve reach and engagement.<\/p>\nBook a call<\/h4>\n
Ready to See the Gaps
in Your Marketing?<\/h2>\nReady to See the Gaps in Your Marketing?<\/h2>\n
Ready to See the Gaps in Your Marketing?<\/h2>\n